A 90-minute live workshop for boutique fitness studio owners who are done working 14-hour days for a business that can't run without them.
Paid ticket. Real room. When the 20 seats are gone, they're gone.
You're doing everything right. You show up early, you close late, you teach classes, you put out fires. And some months the sales come in and some months they just... don't.
It's not your effort. It's not your coaching. It's not your community.
Every stuck studio is stuck on the same 3 constraints:
Leads trickle in when they feel like it. You post, you boost, you pray. Some weeks the schedule fills, some weeks it's crickets, and you have no idea why.
One person on your team can sell. Everyone else "lets them think about it." Prospects try a class, love it, and still walk out the door. You're closing on personality, not on process.
You sign new members and watch old ones quietly cancel. You're filling a bucket with a hole in the bottom, and every cancel undoes a week of selling.
Here's the truth nobody tells you: none of these are effort problems. They're systems problems. And systems can be installed.
✓The daily lead flow engine — how to build local demand so leads come in every day instead of when the algorithm feels generous
✓The Sales by Service framework — how your team closes memberships without pressure, free trials, or discounts. Even a brand-new hire on their first day.
✓The retention playbook — how to design each member's journey so they stay, upgrade, and refer instead of quietly churning
This is what happens when sales stops depending on mood and starts depending on system.
This is for studio owners doing at least ~$40k/month who want to build a team and systems so the business runs without them living in it.
This is NOT for you if: you're an absentee owner, you have no team and no plan to build one, or you can't be told hard things directly. I'd honestly rather you not take a seat. I keep this room small so I can actually work with the people in it.
Former Regional Director of Sales & Operations, Orangetheory Fitness. 12 years in the industry. 15+ studios overseen. Over 10,000 memberships sold. I helped lead multiple locations past $100K/month in recurring revenue — even during COVID. No gimmicks, no freebies. Systems, trained teams, and leaders who can sell, serve, and scale.
I watched great owners lose great studios not because they didn't work hard, but because nobody gave them a real operating system. That's why I built this.
Currently installed inside studios across Orangetheory Fitness, ISI Elite Training, Burn Boot Camp, Fusion Integrated Training, HOUSEWORK, Volofit, Freedom Wellness and more.
These help me make the room worth your $97. Answer honestly — this workshop is built for a specific owner.
When: Thursday, October 29 · 7:00 PM ET · 90 minutes live
Where: Private Zoom webinar (link emailed instantly)
Investment: $97
Seats: Hard cap of 20 so I can work the room. When it's full, it's full.
Replay: 48-hour replay for registrants only. If you're serious about being worked live, be live.
If you're at or near $40k/month and want to build toward systems and a team, yes.
I'll show you the exact system I install with private clients, and if you want it installed for you, I'll tell you how that works. No tricks, no fake timers.
Registrants get a 48-hour replay.
Because the people who pay show up, and I'd rather work with 12 serious owners than a room full of tire kickers. The ticket is the filter.
Results are not guaranteed. They depend entirely on the actions you take with the information provided.